I see patio furniture, everywhere.
Yes, that's right beardophiles, there's a nu kidd on the blok (note: I'm not a fan of such phonetic spelling alternatives but our lawyer, Ken Undercleft - actually a pretty good guy, alerted me to the fact that former new kid on the block™, Gavin Humongous Finney, has in fact bought the rights to the phrase when applied in a beardery context). Without, therefore, further ado, PMB© brings you:
Soft Rock
First, a confession. I know this guy. I first met Avishek Banerjee, in the hot, hot summer of 2003. A rare reprieve of rain had just passed and a fetid perfume of dogs' piss, vegans' fart and bins' juice hovered above the sun baked pavements of Bristol's latin quarter. It's a little known fact about this Editor, but my hair will not tolerate anything between mid to aggressive humidity - so I had to get in somewhere pronto. Then, just as panic began its demented fumblings at the letter box to my brain: faint sonic tinklings reaching out to me. From afar? From where? I knew I had to follow: I had sub 60 seconds before the rising vapors would overwhelm the L'Oréal Tight Hold, generously moussed into my locks mere hours earlier, and my coiffure would go full Swayze. I closed my eyes and sunk to my knees to bring all my focus to bear on pinpointing the source of the gently calling sounds (I had recently watched a Kevin Costner film, I think Waterworld, in which he had great success with this technique). Someone told me to get out of the fucking way but I didn't hear because I was so focused and sensual. Suddenly, as if it were not me that were doing it, I got to my feet and sprinted to the end of the street. Vegans were looking at me, but I didn't care. I rounded the corner and plunged down a flight of steps that carried me to the subterranean fountain of sound: a low ceiling-ed blues bar with white-washed walls and a thick fug of cigar smoke. And there was Avishek, on stage with his band, The Psychedelic Omnivore Caravan, stroking notes from his guitar like whimpers of pleasure from an over-aroused cat.
After the gig, I invited Avi for a drink (stout) and explained how his artful guitar plucking had guided me away from a clear and precipitant danger to my thatchy barnet. He listened attentively with a far away look in his eye and I knew he was composing a song about my travails using his mind. We then struck up an easy going exchange around cloud formations and our shared dislike for the musical note, B. Cutting edge beardery was just a twinkle in my eye back then, but ever since the birth of PMB©; its burgeoning growth; the time I let myself down and was exposed by vigilante facial defence hackers: then my triumphant leap back into the scene like Free Willy smashing through the surface of the water (representing self doubt) and up into the Atlantic air (the internet), but then remaining there at the apex of his jump (top of the beardery charts) forever, I have been making encouraging noises to Avi about making a submission.
In our last edition, I took the liberty of springing a cameo on the man. He sent me a text of a monocled face emoji followed by prosthetic leg and turbaned man. I guessed he'd enjoyed the cameo appearance, but nagging doubts nagged me that I had not first sought his permission to use one of our privately shared images. You can imagine my sticky palmed anticipation therefore, when I received an email titled, "New Album and a picture you might like". Now going by the name of his solo outfit, The A.V.I. who Shegged me, his new album, 'Es P an âge?', certainly jostled my clogs. As for the picture attached to the email, well, not only did it blow my socks, but it flipped my lid, hit me for six and then tore me a new one. Gaping. That picture, as you have guessed, was of his cosmically toussled new look: Soft Rock.
The Travels Of Jimmy 3 Cups
Thursday, 30 July 2020
Friday, 8 May 2020
PMB: VE Day Special

Three out of the standard four quarters of a century later, PMB© reads the wartime roles of the current generation writ large across their manicured chops.
Reconnaissance Corps

The Galley Boy

The Conscientious Objector
You be the judge.
Get to fuck, the lot of yis.
The Blighty Wound
Took one to the fleshy part of the thigh and evacked home. Healing slowly chaps, but doing my bit going town to town servicing the local totty. Doc says I should be fighting fit by June 45.
The Blighty Wound

Air Raid Warden

The Double Agent
"où sont les papiers secrets?"
MIA
Last seen drifting westward, contentedly whittling a rudder and a port-side gunwale from a matchstick.
MIA
Last seen drifting westward, contentedly whittling a rudder and a port-side gunwale from a matchstick.
Shell Shock
He saw too much, much too young
The Mother Fucker
THIS MAN WILL NOT RESPECT RATIONING. Do not keep comestibles near this man - sandwiches, onions, a ramekin of sultanas, a tube of Jacob's water biscuits, even the stubbornest of pistachios that you're saving for another crack at later - all will be snouted the moment you turn your back.
Lord of the Admiralty
The Mother Fucker
THIS MAN WILL NOT RESPECT RATIONING. Do not keep comestibles near this man - sandwiches, onions, a ramekin of sultanas, a tube of Jacob's water biscuits, even the stubbornest of pistachios that you're saving for another crack at later - all will be snouted the moment you turn your back.
Lord of the Admiralty
This jolly sailor is choreographing British navel operations worldwide. And don't the bell bottomed boys just love it! Forget anarchy in the UK, this is Gallipoli, avec plié
Dam Buster
Wrong dam.
Merchant Seaman
Sunday, 22 March 2020
From the shadows, cometh the light.
My throat gulps and my fingers fidget or tremble. I am breathing both rapidly and erratically. I am nervous. I know what I am about to do. I’ve been tossing it around figuratively in my mind for days - back and forth like a piece of crustless white bread that you’ve balled up and squished all the air from:
I can't go back, that chapter is over.
If there was ever a time to come back, it's now.
They were right though, I became what I most hate.
But what is hate?
My feeling towards what I had become.
I see... But you’ve to forget that all now.
I just… I don’t know if I can do it anymore.
But what if you can?
Then maybe I can be force for good in these times?
Don’t get ahead of yourself.
But I thought you were saying...
Maybe I was, maybe I wasn’t.
That’s horrible! To build me up like that…
I’m just yanking your chain! You can do it.
Finally, I take a long, poignant (the stakes are high) look at myself in the bathroom mirror. Are you still in there? Are you there, Editor? “Yes” comes back the cry, as if coming from inside an old oak cupboard at the end of a long ornate hallway, such as you might find in the Versailles Palace. “Yes”, comes the cry again, sounding the same as in the previous description, “I want to help. The people need insightful beardery, now more than ever before. Plus, nobody has been able to bring leadership and direction to the field since PMB© collapsed after the hacking scandal of December, 2017.”
Until recently, I hadn't noticed what had become of the nation's chin, tache and chops. My shame drove me underground after the hacking. What it exposed - a man driven to harrowing extremes in search of beardly perfection - is too painful to recapitulate here. The hacking held up, not a mirror to my face but, a ladder to my attic. And, up that ladder and, in that attic there was a portrait. It was me, with a grotesque moustache and palsied scrotum (I was wearing a toga in the portrait but sitting on a crouching servant boy, legs akimbo). I had to walk away, because the portrait wasn't nice to look at. Remington pulled their sponsorship soon afterwards and you know the rest.
The spiraling events of the outbreak however, gripped me by the lapels and thrust me back out into the community to hunt for vital supplies. The extent of the degradation I encountered there shook me so violently, that I could no longer insulate myself from the current plight. Pudding-bowl beards are everywhere, the Sellack moustache has returned to prominence and those trying to inject some creativity to proceedings are trying much too hard. Just days ago, I purchased a jumbo-box of sage and onion Paxo from a tradesman who had shaved the poems of Mao Zedong, 1972 through 76, into his beard. The only thing I could even read in there was "Nixon". In these darkest of days the current state of beardery is intolerable. PMB© has heard the siren's call and PMB© must answer.
People of Britain and elsewhere. You may be frightened. You may be alone. You may be bickersome with those you are not alone with, if you are not alone. You may be without household essentials and a viable pet to walk. But pioneering men’s grooming guidance you must not, you shall not lack.
PIMP MY BEARD: APOCALYPSE SOLD SEPARATELY
Loverman
Once, in conversation with tache sensation, Andrew "The Commuter" Bell, we got onto the topic of iconic Dutch centre-forwards. It wasn’t long until one particular marksman came up. “Oh, Bergkamp – he was a stone cold lover.”
This Editor is reminded of Bell’s remark whilst gazing at the mousy down of this archival Nissan beard. We've not spoken for sometime but I saw in the dailies that he's recently impregnated his glamorous wife, Alexandra, to the point of childbirth. Hat's off to them both.
Fitting then, to begin our renaissance with a naissance. And there's nuance in this naissance. Note the equal thickness of beard, brows and top. Note the buccaneering swagger. Will you be my Rear Admiral? That's right, don't be fooled by his coy, yet come-hither glance. This man's cruising for a schmoozing. And when he schmoozes you, you'll know you've been schmoozen to.
Pimp My Beard is open for business. Editor, out.
I can't go back, that chapter is over.
If there was ever a time to come back, it's now.
They were right though, I became what I most hate.
But what is hate?
My feeling towards what I had become.
I see... But you’ve to forget that all now.
I just… I don’t know if I can do it anymore.
But what if you can?
Then maybe I can be force for good in these times?
Don’t get ahead of yourself.
But I thought you were saying...
Maybe I was, maybe I wasn’t.
That’s horrible! To build me up like that…
I’m just yanking your chain! You can do it.
Finally, I take a long, poignant (the stakes are high) look at myself in the bathroom mirror. Are you still in there? Are you there, Editor? “Yes” comes back the cry, as if coming from inside an old oak cupboard at the end of a long ornate hallway, such as you might find in the Versailles Palace. “Yes”, comes the cry again, sounding the same as in the previous description, “I want to help. The people need insightful beardery, now more than ever before. Plus, nobody has been able to bring leadership and direction to the field since PMB© collapsed after the hacking scandal of December, 2017.”
Until recently, I hadn't noticed what had become of the nation's chin, tache and chops. My shame drove me underground after the hacking. What it exposed - a man driven to harrowing extremes in search of beardly perfection - is too painful to recapitulate here. The hacking held up, not a mirror to my face but, a ladder to my attic. And, up that ladder and, in that attic there was a portrait. It was me, with a grotesque moustache and palsied scrotum (I was wearing a toga in the portrait but sitting on a crouching servant boy, legs akimbo). I had to walk away, because the portrait wasn't nice to look at. Remington pulled their sponsorship soon afterwards and you know the rest.
The spiraling events of the outbreak however, gripped me by the lapels and thrust me back out into the community to hunt for vital supplies. The extent of the degradation I encountered there shook me so violently, that I could no longer insulate myself from the current plight. Pudding-bowl beards are everywhere, the Sellack moustache has returned to prominence and those trying to inject some creativity to proceedings are trying much too hard. Just days ago, I purchased a jumbo-box of sage and onion Paxo from a tradesman who had shaved the poems of Mao Zedong, 1972 through 76, into his beard. The only thing I could even read in there was "Nixon". In these darkest of days the current state of beardery is intolerable. PMB© has heard the siren's call and PMB© must answer.
People of Britain and elsewhere. You may be frightened. You may be alone. You may be bickersome with those you are not alone with, if you are not alone. You may be without household essentials and a viable pet to walk. But pioneering men’s grooming guidance you must not, you shall not lack.
PIMP MY BEARD: APOCALYPSE SOLD SEPARATELY
Loverman

This Editor is reminded of Bell’s remark whilst gazing at the mousy down of this archival Nissan beard. We've not spoken for sometime but I saw in the dailies that he's recently impregnated his glamorous wife, Alexandra, to the point of childbirth. Hat's off to them both.
Fitting then, to begin our renaissance with a naissance. And there's nuance in this naissance. Note the equal thickness of beard, brows and top. Note the buccaneering swagger. Will you be my Rear Admiral? That's right, don't be fooled by his coy, yet come-hither glance. This man's cruising for a schmoozing. And when he schmoozes you, you'll know you've been schmoozen to.
Pimp My Beard is open for business. Editor, out.
Sunday, 17 December 2017
Pump Mr Beard - ☠ HACKED ☠ FDL TAKEOVER!
Dart Antoine, The Shit Musketeer
Caught red handed! The Lesser Spotted Braaaaning is snapped emerging from a disreputable gent's toileting facility in Highgate. What was he doing there? Well, one cannot speculate as to the likely sordid and despicable nature of each of the 36mins, 28 secs he idled there. But this much we, the FACIAL DEFENCE LEAGUE, were able to establish about the duplicitous actions of the self-styled beardery vigilante. 1. On entering said facilities, full beard. 2. On leaving said facilities, Dart Antoine. Coincidence?
Thanks to sources obtained on the beardery underground, the FDL has now been able to reconstruct this series of events, by the ultimate revelation of which, readers may find themselves too disgusted to read on (were the article to continue).
Through its murky network of intelligence operatives, the infamous Browning's Beard Boys, PMB© had learnt of an illustrated abridged version of Alexandre Dumas' "The Three Musketeers" that was kept, for reasons unknown but scandalously imaginable, in the end cubicle of the aforementioned Highgate gents' lav. How long it remained there before its discovery by the beige-shirted BBB, it is not possible to know. However, once sniffed out by the tentacular proboscis of the ever-olfactory BBB, it was only a matter of time before Braaaning infiltrated the pine and piss scented conveniences to get his avaricious, condensation moistened fingers on the unfortunate volume. Using a compact men's grooming set hidden in a stuffed owl that he'd slipped past the absent lavatory attendant, the beard burglar went about his shameful business. Hastily forging the fourth Musketeer's suave stylings about his own chops, Dart Antoine was born.
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Dart Antoine plots his next expedition to Slovenia |
The motive for such vain-glorious larceny? Mowvember. That's right, Your Editor, Mr Silk Chinned Integrity himself has finally SOLD OUT. He, who stood tallest against the tide of propaganda that taught society to ogle beards as novel curios worn by attention seeking eccentrics, now prowls public lavatories to participate in its ultimate pageant, Mowvember. While the FDL has nothing against charitable ventures, it cannot support any movement which seeks to reduce beardery to an empty symbol of inane frivolity. Groomliness is Greatliness. The FDL will not tire in its crusade to expose those who despoil the beard and prostitute the tache, no matter the height from which they have fallen (Braaaning). PMB©, YOU HAVE BEEN WARNED
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Here's another one of Braaaning looking like a right tart |
Wednesday, 10 August 2016
Pimp My Beard - Season 3: Round 3
Monkey Business
The brightest burn shortest, it is often said, and for all but a few of the most eminent in the field of men's grooming, time at the top is notoriously short. Even the great Quinn, co-author of the Progressive Men's Grooming Manifesto, has yet to register a top 50 trending facial since signing a lucrative contract with an exclusive Turkish Barber's back in 2012. In beardery terms, it's simply rare for a new kid on the block to have staying power. But Gavin "Humongous" Finney is out to do just that. And he's taking no prisoners!
Mere months ago Finney sent shockwaves through the beardery community with his facial assault on the Fat Cats of the business community. The offices of PMB© have since been inundated with currency themed submissions as countless doppleganging disciples attempt to replicate and pay homage to Finney's groundbreaking new look. It was with no little anticipation therefore that this Editor looked up from his desk, alerted to Finney's approach by the merengue of coins in his pockets, which his newly adopted swagger had induced to dance. "What's popping, cracker?" He said, using slang. Unaccustomed to this form of address, yet used to moving with the times (as one must in this line of business!), I fired back, "What up, bitch?" It seemed to be received well and we completed an elaborate handshake before Finney sat down.
Only then did I have time to contemplate what he'd brought with him on his face. He noticed my eyes doing loop-the-loop as they traced the spiral of his helter skelter beardery. "Calm, innit?" He said. This slang even sounded as if it came from the current decade; I was going to struggle: "Yes... bruv". Finney continued, "Something switched after Common Cents. Before, I was just like any other of the Guildford man dem, but now I got bare youths coming up to me saying I'm a boss and wanting to tickle my chin." I replied hesitantly, unwittingly giving the words an interrogative inflection, "Right on." Finney was unphased, he went on, "Got all dem skets trying to get with me but man can't think bout nuffin but beardery. You get me?" I wasn't entirely sure that I did, but I said I did anyway, "Right on." I made mental note not to over do it with the right ons as Finney came to the point. "All my squad tried to do Euro signs in their beards for Brexit. I told them they were aiight, but really I was like, those are some moist beards! An I ain't in the biz to get associated with no moist beards." - "Word." I chipped in, feeling like I was starting to get the hand of this. "Is that why you decided to sculpt a dope new beard?" Finney sat back in his chair and interlaced his fingers saying, "Gotta stay ahead of the game, fam."
A short silence was enjoyed as we both contemplated this simple beardery truth. My eyes started to spiral in toward the vortex on Finney's chin again before I snapped them away, chiding myself lest I lose my professional approach. "Why the monkey tail? Why Monkey Business?" I asked. Finney shrugged and smiled, "What can I say, I'm the king of the swingers, man." Although thinking to myself that this was a very cool thing to say, I didn't appreciate the full mischief of the remark until I read in the next day's papers that shortly after our interview, Finney had competed in a head to head mix-off with Goldie in a fashionable London nightclub (see pictures of the event below). There he was crowned the undisputed Jungle VIP.
The brightest burn shortest, it is often said, and for all but a few of the most eminent in the field of men's grooming, time at the top is notoriously short. Even the great Quinn, co-author of the Progressive Men's Grooming Manifesto, has yet to register a top 50 trending facial since signing a lucrative contract with an exclusive Turkish Barber's back in 2012. In beardery terms, it's simply rare for a new kid on the block to have staying power. But Gavin "Humongous" Finney is out to do just that. And he's taking no prisoners!
Mere months ago Finney sent shockwaves through the beardery community with his facial assault on the Fat Cats of the business community. The offices of PMB© have since been inundated with currency themed submissions as countless doppleganging disciples attempt to replicate and pay homage to Finney's groundbreaking new look. It was with no little anticipation therefore that this Editor looked up from his desk, alerted to Finney's approach by the merengue of coins in his pockets, which his newly adopted swagger had induced to dance. "What's popping, cracker?" He said, using slang. Unaccustomed to this form of address, yet used to moving with the times (as one must in this line of business!), I fired back, "What up, bitch?" It seemed to be received well and we completed an elaborate handshake before Finney sat down.
![]() |
Finney: Monkey Business 2016 |
A short silence was enjoyed as we both contemplated this simple beardery truth. My eyes started to spiral in toward the vortex on Finney's chin again before I snapped them away, chiding myself lest I lose my professional approach. "Why the monkey tail? Why Monkey Business?" I asked. Finney shrugged and smiled, "What can I say, I'm the king of the swingers, man." Although thinking to myself that this was a very cool thing to say, I didn't appreciate the full mischief of the remark until I read in the next day's papers that shortly after our interview, Finney had competed in a head to head mix-off with Goldie in a fashionable London nightclub (see pictures of the event below). There he was crowned the undisputed Jungle VIP.
Saturday, 5 March 2016
Pimp My Beard - Season 3: Round 2
Catfish
Some things are just made to be: Rum and raisins; rhyme and reason; soldiers and syphilis; misuse of marsupials; Colgate and Val Kilmer; to be and or not to be: Sharky and George; raindrops on roses and whiskers on kittens, candle-lit dinners and reading from Dickens, slimy fat cabbages pickled in gin, these are a few inseparable things. And who could object to the insertion of Catfish and the murky depths into this most eminent list of binaries?
Here, never before photographed, Andrew, "Leather Chaps" Chapman, surfaces to offer a fleeting glance at the illusive Cat(fish)'s whiskers. The transcript which follows, is as faithful an interpretation of our interview as this editor could record.
This Editor: So good to finally meet you Andr... (remembering he ususally prefers to go by his pseudonym) ... Leather Chaps. (a little nervously) It is OK to call you Leather Chaps, isn't it?
Leather Chaps: Slowly lowers his head to bring his lips into contact with the water which he gurgles into a slight froth, immediately breaking the tension.
This Editor: Indeed, you've had so many! I really had to do my research ahead of our meeting to make sure I was confident of what you were currently going by. I would have been embarrassed to have turned up today and introduced myself to "Audrey Chapburn" or "Chappel Strudel"!
Leather Chaps: Submerges to the eyebrows, the gurgling becoming a stream of bubbles that break playfully on the surface.
This Editor: No, I didn't realise you'd been "Chapping Sodbury" between "Chappel Strudel" and "Leather Chaps", that could really have caught me out. If you don't mind me asking, how did you get into the habit of giving yourself these new names with such regularity?
Leather Chaps: Remaining submerged, he paddles on the spot, his stream of bubbles becoming more intermittent.
This Editor: (understandingly) Yes, it can be.
Leather Chaps: Ascends to draw his head fully from the water, drips seeming to coagulate along the Catfish whiskers.
This Editor: Ahh, hence, "Bohemian Chapsody". And so that was it? Every six months or so a new one - "Careful, if you do it like that you're going to Chapsize the boat!", "Lady Chapperly's Lover", "Now Chaps what I call music!"
Leather Chaps: Thrashes about emitting a wet shlacking sound.
This Editor: Hahahaha! Yes, or a ribbon!
A period of hearty chuckling ensues; Leather Chaps bobbing rhythmically in the water, as this Editor gradually eases into guffaws which die away, despite threatening to break out into full scale laughter all over again -
This Editor: (collecting himself) On that note, I suppose we'd better get onto the Catfish. I take it, you weren't naturally drawn to beardery and men's grooming?
Leather Chaps: Lowers his head, this time gurgling through his nostrils.
This Editor: No, I can imagine. That's very poignant in a way.
Leather Chaps: Goes down through the gears with his gurgling, settling at a low glug.
This Editor: So, why now then for your first foray into the world of beardery? Aren't you worried that people will accuse you of jumping on the bandwagon? Of course, this is not my opinion, but I can just hear certain disgruntled beardery hopefulls complaining, "Oh he's only made it on Pimp My
Beard© because of his rotational nomenclature!"
Leather Chaps: Draws himself up, displaying the shimmering Catfish in all its glory and holds himself there a moment.
This Editor: (wistfully) Yes. Yes, I suppose you're right.
Saturday, 13 February 2016
Pimp My Beard Season 3: Round 1
Common Cents
Dollar Dollar bill y'all? Oooh, lets catch the Euro Star! Swap your daughter for some Dinar. Slap your Shilling around. Get your hands dirty in the Zloty potty. Rub one out at the Rupee raffle. Can't you see it's all Wong? Pawn in our Pesos as we Pound the vadge of the Cypriot Lira? Get Real, Brasil! We need to talk about Capitalism. A penny for your thoughts.
Nothing delights the PMB community more than to welcome a new member to the bosom of our velcro embrace. Season 3 is thus pledged to the next generation; the dewy eyed, bushy lipped progeny that must carry the clippers whence the grooming fathers have passed on. Firstwhile, we present Gavin Humongous Finney, with his dashing diatribe, Common Cents.
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Gavin Humongous Finney: Common Cents |
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